Despite having the lowest average disposable income in the European Union, Bulgarians are increasingly joining their European peers in exploring the world. New data and industry insights show a clear shift: Bulgarians are traveling more frequently, staying longer, and looking beyond neighboring countries – with cruises and long-haul destinations firmly on their radar.
With Bulgaria now a full member of both the European Union and the Schengen Area, international mobility for Bulgarian travelers has never been easier. For destinations and tourism boards, this presents a timely opportunity to engage an emerging, motivated, and increasingly confident outbound market.
While Bulgaria continues to rank last in the EU in terms of average household disposable income, travel demand tells a different story. According to Bulgaria’s National Statistical Institute, outbound... more
During the PR Roman Forum 2026, an international event dedicated to sustainable, responsible, and ethical communication, the “Roman Declaration of Green Communication Responsibility” was officially signed. The document defines principles and guidelines for communication oriented towards sustainability, social responsibility, and ESG criteria, and was jointly endorsed by representatives of leading international communication organizations attending the Forum.
The Declaration represents a shared international commitment to strengthening the role of communication as a strategic lever for awareness, transparency, and responsible change, calling on organizations and communication professionals to actively contribute to protecting the planet and our shared future.
The document was created with the aim of defining and promoting clear accountability for communication... more
UN Tourism has released new investment guidelines spotlighting Bulgaria as a high-potential destination for sustainable tourism development. The report highlights opportunities across coastal, mountain, wellness, and cultural tourism, emphasizing responsible investment, EU market access, and long-term value creation for international investors and local communities in a changing global travel economy.
UN Tourism has released new investment guidelines positioning Bulgaria as an increasingly attractive destination for global tourism investors. The publication, Tourism Doing Business: Investing in Bulgaria, outlines concrete opportunities across multiple tourism segments while emphasizing sustainability, innovation, and long-term value creation.
The guidelines come at a time when Bulgaria’s tourism sector is showing renewed momentum, supported by growing international arrivals,... more
