UN Tourism has released new investment guidelines spotlighting Bulgaria as a high-potential destination for sustainable tourism development. The report highlights opportunities across coastal, mountain, wellness, and cultural tourism, emphasizing responsible investment, EU market access, and long-term value creation for international investors and local communities in a changing global travel economy.
UN Tourism has released new investment guidelines positioning Bulgaria as an increasingly attractive destination for global tourism investors. The publication, Tourism Doing Business: Investing in Bulgaria, outlines concrete opportunities across multiple tourism segments while emphasizing sustainability, innovation, and long-term value creation.
The guidelines come at a time when Bulgaria’s tourism sector is showing renewed momentum, supported by growing international arrivals,... more
The second "Golden Apple" for 2025 was awarded to Ljubuški – a small town in Bosnia and Herzegovina, known for its natural beauty and rich cultural and historical heritage. This prestigious award from FIJET recognizes not only the town’s charm, but also the efforts of the local authorities in developing tourism, maintaining a strong connection with tradition, and striving to improve the quality of life for its residents. Ljubuški is establishing itself as a tourist destination with a sense of authenticity and tranquility.
In his speech, Tijani Haddad, President of FIJET, emphasized the importance of sustainable tourism, which brings great benefits to towns like Ljubuški: "We want clean cities. We encourage mayors of cities all around the world to work hard to receive the Golden Apple and to become promoters of so-called 'sustainable tourism'... more
Under the auspices of the Embassy of the Kingdom of Morocco to the Republic of Bulgaria, the first edition of the "Sofia Culinary Arts Festival" was organized in a warm and flavorful festive atmosphere, where the bright smells were mixed with bright colors and various melodies.The event, which celebrates the traditions of culinary and popular cultures on five continents, chose to highlight, in its first edition of 2025, the ancient richness of Moroccan cuisine, as a living symbol of civilizational expansion and cultural diversity.In her opening speech, Zakia Еl Midaoui, Ambassador of the Kingdom of Morocco to the Republic of Bulgaria, expressed her happiness at organizing this landmark cultural date, praising "the outstanding efforts made by all the organizers, as true makers of an event that embodies the values of friendship, multiculturalism, artistic cooperation, solidarity,... more
