Global Communication Professionals Sign the "Roman Declaration of Green Communication Responsibility"
During the PR Roman Forum 2026, an international event dedicated to sustainable, responsible, and ethical communication, the “Roman Declaration of Green Communication Responsibility” was officially signed. The document defines principles and guidelines for communication oriented towards sustainability, social responsibility, and ESG criteria, and was jointly endorsed by representatives of leading international communication organizations attending the Forum.
The Declaration represents a shared international commitment to strengthening the role of communication as a strategic lever for awareness, transparency, and responsible change, calling on organizations and communication professionals to actively contribute to protecting the planet and our shared future.
The document was created with the aim of defining and promoting clear accountability for communication professionals in contributing to environmental sustainability goals, combating misinformation and greenwashing, and leading change with integrity.
In this context, the Roman Declaration of Green Communication Responsibility fills a gap in existing ESG and sustainability frameworks, highlighting the specific role of communicators, enhancing the credibility of green communication, and promoting an ethical, measurable, and impact-oriented approach. It also calls for integrating environmental impact into every strategy, basing actions and messages on verifiable data, and promoting awareness and best practices while respecting cultural diversity and local contexts.
"Collective resistance against misinformation and disinformation on climate change is already overdue; it is time to ensure integrity in environmental communication. COP 30 sounded the alarm, showing how much global consensus to achieve the goals of the 2015 Paris Agreement has deteriorated. Control over the narrative has been lost. Climate denial, delayed climate action, greenwashing, and conspiracy theories are all forms of misinformation and disinformation about climate. The ‘Roman Declaration of Green Communication Responsibility’ calls for a global effort from all communicators—in governments, education, think tanks, media, civil society, and yes, even every citizen—to act with integrity and responsibility. This is not a script to follow, but a statement of intent not to contribute to the spread of misinformation and disinformation. The World Innovation and Change Management Institute calls on all communication professionals and individuals to commit to responsibility in green communication," said Richard Linning, Founding President of the World Innovation and Change Management Institute (WICMI).
"FERPI has enthusiastically embraced WICMI’s initiative because we firmly believe that commitment to responsible communication must necessarily include green communication, countering any form of greenwashing. Last year, together with the Global Alliance, we launched the Venice Pledge for Responsible AI in communication and public relations, and this year we are proud signatories of the Declaration," said Filippo Nani, President of FERPI.
"EACD is the leading European association of communication directors, with the mission to contribute to the future development of corporate communication through knowledge sharing. EACD has always recognized the value of responsible communication as a fundamental element of public relations. We are therefore very pleased to participate in this Forum," said Lorenzo Brufani, Italian Country Leader of EACD and Founder & CEO of Competence.
The event in Rome brought together institutional leaders, communication professionals, academics, and representatives of major industry associations, including FERPI – Italian Federation of Public Relations, PRCA (Public Relations and Communications Association), Global Alliance for Public Relations and Communication Management, IPRA (International Public Relations Association), EACD (European Association of Communication Directors), and FIJET (Fédération Internationale des Journalistes et Écrivains du Tourisme), with the aim of promoting a culture of communication focused on sustainability, social responsibility, and ESG principles.