World Tourism Day
To mark World Tourism Day on 27 September, we are pleased to share a message from Fijet expressing our appreciation to everyone in this federation who works each day to build a more people-centred, sustainable tourism sector committed to the communities it serves. A day to recognize the extraordinary value of tourism as a means of bringing peoples, cultures, and territories together.
This year, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” the tourism sector is entering a new stage of transformation.
Redesigning tourism does not mean losing its essence.
Technology and Artificial Intelligence offer us new opportunities to discover and connect destinations, design better experiences, engage with travelers, and make the heritage of our territories more accessible.
In FIJET we would like to remind something essential:
-Behind every experience and behind every product, there are people who keep traditions alive and build the future of their destinations.
- The most important intelligence is human intelligence.
- Technology is a tool that must serve our territories and their cultures.
The future of tourism and Travel Journalism will not simply be more digital. It must also be more recognized: - Responsible towards our territories and sustainable over time, with satisfactory for both those who visit us and those who live in our destinations.
In this context,tourism journalism should be
- Using innovation to enhance the identity and value of tourism
- Connecting all professionals and media across the value chain.
- To continue building bridges between countries, destinations, through international cooperation.
- To continue promoting wordl tourism destinations
- To continue recognizing and enhancing what makes each territory unique: its identity. Its culture, its products, its landscapes. Its people.
On this World Tourism Day 2026, we call that tourism sector and tourism media to face this transformation together.
Happy World Tourism Day!
Tijani Haddad, President
Marijana Rebic, Secretary General
World Federation of Travel Journalists and Writers